In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women’s clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: “Calculating, industrial society is obliged to form consumers who
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First of all, I need to point out that Roland Barthes’ “The Fashion System” is not “The Language of Fashion.” There seems to be confusion regarding these two titles – they are separate books. “The Language of Fashion” is a collection of essays regarding clothing/fashion and how to “read” clothing with respect to culture and dandyism, among other categories. “The Fashion System” is basically a book length study of the same subject matter.
“The Language of Fashion” are mostly magazine pieces or ess